Jeremy J.

I was just watching some late night ESPN while reading up on Ruby on Rails and looking into Highrise when this commercial came on.

I have to tell you, I love it! This is exactly the kind of subtle intelligence that I am looking for in marketing\advertising. The feel of this commercial takes you back to when you were a kid playing basketball in the driveway, and it also shows a human side to an athlete instead of a “super-human” side.

I believe it is increasingly important for companies to make sure that they are honest and real in advertising.